What is generative engine optimization (GEO)? A plain-English guide for small businesses
What GEO means, where the term came from, what our own tests found, and six places to start.
SEO for dentists: how ChatGPT picks a dentist (we asked in 10 cities)
53 practices named, 25 sources cited, and only 1 was a practice's own website. What ChatGPT looks for, and what dentists should fix first.
Is SEO dead? What AI search really changes for small businesses
We ran 10 Google searches. Buying searches still showed local listings first; every question search opened with AI. Where to put your effort.
How to get your business recommended by ChatGPT (we tested 6 real searches)
ChatGPT cited 20 sources across 6 searches, and none was a business's own website. Where it looks, and how to get on its list.
GEO vs SEO: what's the difference, and does your business need both?
One gets you onto Google's list of links. The other gets you named when someone asks AI. How they differ, and where to start.
You can rank #1 on Google and still lose half your clicks
Google's AI Overviews and ChatGPT now answer before anyone clicks. What that does to your traffic, and why a top ranking no longer gets you named.